The Effectiveness of Turkish Gastrodiplomacy by Zahra Turkish Ice Cream towards Their Customer
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Institusion
INSTITUT KOMUNIKASI DAN BISNIS LSPR
Author
Sinaga, Anastasia Claudia
Subject
HT Communities. Classes. Races
Datestamp
2023-12-20 07:36:32
Abstract :
This globalization era, countries are no longer using hard power in order to achieve their goals, but using soft power instead. The use of soft power is done with attraction instead of coercion. In order to do soft power, some entities doing public diplomacy with gastrodiplomacy as their tool. Gastrodiplomacyis a tool where entities combine cultural diplomacy and culinary diplomacy that is why gastrodiplomacy is an effective tool because people becomes aware with the cultures brought by the entities. From that, this research is going to reveal if gastrodiplomacy by Zahra Turkish Ice Cream in Indonesia affects the interest of Indonesian people in order to learn Turkish culture. This research is using mixed method as the methodology, with Sequential Explanatories Strategy since the quantitatve research is more dominant than the qualitative research. The results of this research is there is no affect between Gastrodiplomacy by Zahra Turkish Ice Cream with Four Factors Consumers? Behavior, and it means that Gastrodiplomacy by Zahra Turkish Ice Cream does not affect the interest of Indonesian people in order to learn Turkish culture even though they are aware of Turkish culture introduces by Zahra Turkish Ice Cream. Keywords: Public diplomacy, gastrodiplomacy, Turkish ice cream, Turkish culturei
This globalization era, countries are no longer using hard power in order to achieve their goals, but using soft power instead. The use of soft power is done with attraction instead of coercion. In order to do soft power, some entities doing public diplomacy with gastrodiplomacy as their tool. Gastrodiplomacyis a tool where entities combine cultural diplomacy and culinary diplomacy that is why gastrodiplomacy is an effective tool because people becomes aware with the cultures brought by the entities. From that, this research is going to reveal if gastrodiplomacy by Zahra Turkish Ice Cream in Indonesia affects the interest of Indonesian people in order to learn Turkish culture. This research is using mixed method as the methodology, with Sequential Explanatories Strategy since the quantitatve research is more dominant than the qualitative research. The results of this research is there is no affect between Gastrodiplomacy by Zahra Turkish Ice Cream with Four Factors Consumers? Behavior, and it means that Gastrodiplomacy by Zahra Turkish Ice Cream does not affect the interest of Indonesian people in order to learn Turkish culture even though they are aware of Turkish culture introduces by Zahra Turkish Ice Cream. Keywords: Public diplomacy, gastrodiplomacy, Turkish ice cream, Turkish culturei
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