Abstract :
FIBE energy bar is an energy bar product packed with lots of calcium and
fiber from fish bone. It helps people fulfill their essential mineral dietary needs.
FIBE contains healthy fiber and minerals, boost energy and will leave you feeling
full for longer.
We try to use fish bone to develop a product that can be enjoyed by
consumers and to use fish bone as calcium source alternatives. We saw an
opportunity of this product as until now fish bone still regarded as waste, not only
that but also the increase of people uptake on new product and health concern. We
hope that fish bone energy bar will accommodate their needs. We would like to
begin to promote my products in a few cafeteria, minimarket, and shopping center
with selling price approximately Rp. 10.000,- per pack, our target market is
middle class consumer.
FIBE packed with a lot of nutrients. Per serving it has 354.6 kcal energy,
11.6 g protein, 5.42 g fibre, 83.73 mg callsium, 306.24 mg phosphor, 395,71 mg
kalium, 9,76 mg zink, and many kind of vitamins.