RESEARCH AND DEVELOPMENT FINAL PROJECT
CARBONATED SOYBEAN JELLY DRINK
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Institusion
Akademi Kuliner dan Patiseri Ottimmo Internasional
Author
ANJASMARA, EVAN
Subject
TX Home economics
Datestamp
2021-02-22 09:11:40
Abstract :
Soybean or Glycine max in latin is a type of legume (Plant that belong to pea family) that originated from china. Cultivation of soybean started 3500 years BC. Soybean is mostly cultivated in temperate areas with hot summers. Increased demand for products made of soybean accelerates deforestation of Amazon rainforests (deforested areas are converted into agricultural lands used for cultivation of soybean). People cultivate soybean as a source of food and oil that has application in numerous industries. Therefore I find that soybean drink is quite popular so I want to innovate with a simple combination of popular type of drink as such carbonated and jelly drink. So I want to rake all the trends in drink into one bottle and therefore the carbonated soybean jelly drink is born. We also saw a marketing opportunity in local minimarket such as ?indomart, alfamart, alfamidi, and etc?. Commonly people always want to try something new and tasty so I develop this normal soybean with adding an soda taste and jelly inside. The selling price is approximately Rp.15,000.00 ? per bottle, our target market is all kind of customer
Soybean or Glycine max in latin is a type of legume (Plant that belong to pea family) that originated from china. Cultivation of soybean started 3500 years BC. Soybean is mostly cultivated in temperate areas with hot summers. Increased demand for products made of soybean accelerates deforestation of Amazon rainforests (deforested areas are converted into agricultural lands used for cultivation of soybean). People cultivate soybean as a source of food and oil that has application in numerous industries. Therefore I find that soybean drink is quite popular so I want to innovate with a simple combination of popular type of drink as such carbonated and jelly drink. So I want to rake all the trends in drink into one bottle and therefore the carbonated soybean jelly drink is born. We also saw a marketing opportunity in local minimarket such as ?indomart, alfamart, alfamidi, and etc?. Commonly people always want to try something new and tasty so I develop this normal soybean with adding an soda taste and jelly inside. The selling price is approximately Rp.15,000.00 ? per bottle, our target market is all kind of customer
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