Abstract :
?Tamaca? is a product of ?chewy candy? made from ?tamarillo? fruit.
?Tamarillo? itself has lots of vitamins and fiber for our health. Combining tamarillo
with the ?chia seeds? make it become much more ?nutritious? not only from the juice
of tamarillo. The making of the candy was relatively easy by having a sugar syrup
combination and cornstarch. This is a healthy alternative in sweet treats. Being ?vegan
-friendly? food and using ?all-natural? ingredients. This product targeting the people
that loves sweets and fruit combination. Additionally, this product also can attract the
health-conscious people and vegan.
The business has lots of opportunity in the business world from having the first
?tamarillo? candy made will attract more people. Other than that, this product can
develop more using other fruit or toppings in the product. Even so, we can?t ignore the
other competitor in the candy product is huge. Although we try to stand out with our
?unique? characteristics, we also want to be competitive in the price range by selling
the product priced as Rp.20.000, -.