RESEARCH AND DEVELOPMENT FINAL PROJECT
"Go Go JACK" (Nutrient-Rich Vegetable from Cured-Fermented Jackfruit )
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Institusion
Akademi Kuliner dan Patiseri Ottimmo Internasional
Author
VANIA SALIM, CLARISSA
Subject
TX Home economics
Datestamp
2021-04-07 03:20:55
Abstract :
This study is a product-oriented research which is focused on developing new product. This report introduce and explain the process of new product "Go Go JACK'. Go Go JACK is cured-fermented vegetable product made from young jackfruit. Known as 'Miracle Crop', jackfruit supplies plenty of nutritional perks and can be consume in many ways depends on its texture or ripeness. By fermenting this vegetable we want to introduce a healthier way to eat jackfruit. Basically, jackfruit contains a lot of antioxidant chemicals, rich in vitamins and potassium and other beneficial compounds. For this reason, jackfruit has been shown to be helpful to reduce various discase such as high blood pressure, heart dseases, and stroke. Making this product is quite simple. It is almost the same when we are making a fermented vegetable as usual. But in this case, we added some ingredients that improve the taste and bacteria growth during the fermentation. This product will be introduced in market with the help of promotion. For this purpose, we have conducted SWOT analysis to see our weakness, strenght, oppurtunties, and threat. So that, we can make a marketing strategy for this mpoad We have also paid attention to the packaging, color, and price of product. We decided to promote this product firstly on our social media, since our market target are around 16-35 in age. Considering this product is new, I guess most people would be hestitated to cat because they are not familiar with this kind of product. Therefore, we want to promote "Go Go JACK on our social media to explain and introduce its benefits.
This study is a product-oriented research which is focused on developing new product. This report introduce and explain the process of new product "Go Go JACK'. Go Go JACK is cured-fermented vegetable product made from young jackfruit. Known as 'Miracle Crop', jackfruit supplies plenty of nutritional perks and can be consume in many ways depends on its texture or ripeness. By fermenting this vegetable we want to introduce a healthier way to eat jackfruit. Basically, jackfruit contains a lot of antioxidant chemicals, rich in vitamins and potassium and other beneficial compounds. For this reason, jackfruit has been shown to be helpful to reduce various discase such as high blood pressure, heart dseases, and stroke. Making this product is quite simple. It is almost the same when we are making a fermented vegetable as usual. But in this case, we added some ingredients that improve the taste and bacteria growth during the fermentation. This product will be introduced in market with the help of promotion. For this purpose, we have conducted SWOT analysis to see our weakness, strenght, oppurtunties, and threat. So that, we can make a marketing strategy for this mpoad We have also paid attention to the packaging, color, and price of product. We decided to promote this product firstly on our social media, since our market target are around 16-35 in age. Considering this product is new, I guess most people would be hestitated to cat because they are not familiar with this kind of product. Therefore, we want to promote "Go Go JACK on our social media to explain and introduce its benefits.
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