Abstract :
According to FAO, food waste means the amount of waste produced during the
food manufacturing process and after eating activities related to the behavior of sellers
and consumers. Food Loss and Food Waste is a problem because to produce food that
eventually becomes trash and discarded, 25% of all available or equivalent clean water
has spent 600 cubic kilometers of water. The author is trying to use unused part which
the skin to reduce food waste.
The health benefits of red dragon fruit are very beneficial, namely for prevent
diabetes, delay premature aging, make healthy bones, overcome lack of blood, increase
appetite, overcome cough and asthma, lose body weight, make healthy digestion,
prevent cancer, increase body immunity.For making cookies from red dragon fruit peel
flour, we need to chop the skin first. Then blanch it for about 2 minutes, and blend it
until got a porridge texture. After that, spread the blanched skin in baking paper, before
that it is dried in the oven for 5 hours at 60°C. The next step is to smooth it with a
blender until it gets a flour texture. The process of making cookies is simple, just mix
all of the ingredients, because they don?t need proofing process. Shape the cookies like
coins, then bake it for about 20 minutes at 150°C.
Based on the nutrition calculation, known the nutrition from the red dragon fruit
peel cookies are Protein : 17,48 kcal, Fat : 189,81 kcal, Carbohydrates : 240,6 kcal,
Fiber : 119,48 kcal, and Total Energy : 794,318/140g. One packaging of red dragon
fruit peel cookies contains 35 pcs/140g, the selling price is IDR 27,500
The target market for the new product is for people who likes to eat snacks and
healthy food. And strategic marketing that we use is digital marketing. In digital
marketing strategies promotion will use all forms of digital advertising channels to
reach consumers. For the main focus, we will focus on social media and online shops,
such as Instagram and Tokopedia. Besides that print media will be our additional
option.
The suggestions from the author are realizing that the author is not perfect, in
the future the author will more focused and detailed in explaining the paper with more
resources that certainly can be accounted for; criticism and suggestions from readers
are highly expected for the perfection paper writing in the future; need for further
research on processing the red dragon fruit peel. And need another trial to find what
products that match the texture of the flour.