Abstract :
Vegan lifestyles have been influenced widely around the world. Indonesia itself
is a vegan friendly country. Thus, making a new alternative product to existed vegan
product in Indonesia is a good opportunity. Velvet Patty is a vegan patty made of
velvet beans. Velvet beans contain many health benefits, and undoubtedly, this
product will be a good healthy food.
The purpose of making this report is to know the nutrition content of velvet
beans, to know the investment opportunities, to know the process of making Velvet
Patty, and to know the marketing strategy and the selling price of Velvet Patty.
We target the people with vegan lifestyle, but everyone can also consume this
product. For the Velvet Patty itself, two patties will come in a packaging with each
patty contains 260 calories. Each packaging will cost IDR 30,000.