RESEARCH AND DEVELOPMENT FINAL PROJECT
“RENDANGIN AJAâ€
( Versatile and Easy to Use Instant Rendang Roux Block )
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Institusion
Akademi Kuliner dan Patiseri Ottimmo Internasional
Author
LEVINSON KOEWANDHONO, ANDREW
Subject
TX Home economics
Datestamp
2021-04-27 02:32:27
Abstract :
This study is a product-oriented research which focused on developing a brand new product. This report contains the process of making the new product, 'RENDANGIN AJA'. RENDANGIN AJA is an instant rendang blocks that can be used in a various way, made from fresh spice and seasonings, and can quickly used to make an authentic rendang dish or also easily used to make rendang based fusion dishes. Rendang is a traditional food originated from Padang, Sumatra, and crowned as one of the most delicious dish on earth. Rendang is notorious of it's very long cooking time for it to be made. Hence we wanted to offer an alternative way for those who wants to make their own rendang at home but didn't have a lot of time, and also for those who wants to make a rendang of their own version. Overall this product is inspired by the world famous instant Japanese Curry Roux, for example the 'Vermont Curry', which offer people an easy and fast way to make their homemade Japanese curry. The making of this product is quite simple, yet required some specific way. The initial process is not that different from making the traditional rendang, but with additional steps to make it a roux. This way we can offer a different kind of instant rendang from what is available on the market right now, and also easier to use. Because of that, we have conducted a SWOT analysis to see our weakness, strength, opportunities, and threat, so that we can create a marketing strategy that is best suited for this new product. For the packaging we also draws some inspiration from the existing Vermont Curry, albeit a little different. For the marketing process, firstly we will use social media, especially Instagram and Youtube, based promotion since social media is easily accessible these days, and our target market is from people of all ages. Aside from that reason, Youtube and Instagram supports video based advertisement and made us able to demonstrate the versatility of this product. And also we would promote this product to the local supermarkets because this product is sold frozen, and didn't really suited to the traditional market.
This study is a product-oriented research which focused on developing a brand new product. This report contains the process of making the new product, 'RENDANGIN AJA'. RENDANGIN AJA is an instant rendang blocks that can be used in a various way, made from fresh spice and seasonings, and can quickly used to make an authentic rendang dish or also easily used to make rendang based fusion dishes. Rendang is a traditional food originated from Padang, Sumatra, and crowned as one of the most delicious dish on earth. Rendang is notorious of it's very long cooking time for it to be made. Hence we wanted to offer an alternative way for those who wants to make their own rendang at home but didn't have a lot of time, and also for those who wants to make a rendang of their own version. Overall this product is inspired by the world famous instant Japanese Curry Roux, for example the 'Vermont Curry', which offer people an easy and fast way to make their homemade Japanese curry. The making of this product is quite simple, yet required some specific way. The initial process is not that different from making the traditional rendang, but with additional steps to make it a roux. This way we can offer a different kind of instant rendang from what is available on the market right now, and also easier to use. Because of that, we have conducted a SWOT analysis to see our weakness, strength, opportunities, and threat, so that we can create a marketing strategy that is best suited for this new product. For the packaging we also draws some inspiration from the existing Vermont Curry, albeit a little different. For the marketing process, firstly we will use social media, especially Instagram and Youtube, based promotion since social media is easily accessible these days, and our target market is from people of all ages. Aside from that reason, Youtube and Instagram supports video based advertisement and made us able to demonstrate the versatility of this product. And also we would promote this product to the local supermarkets because this product is sold frozen, and didn't really suited to the traditional market.
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