Institusion
Akademi Kuliner dan Patiseri Ottimmo Internasional
Author
Joewono, Gabriella Alicia
Subject
TX Home economics
Datestamp
2021-10-26 03:55:28
Abstract :
Some people think ?vegan? is an abbreviated way to say ?vegetarian?. But
actually a vegan diet focuses on plant-based food that excludes all animal products.
While vegetarians still eat dairy and eggs, vegans avoid foods that involve animals in
their processing methods. And nowadays there are many people in Indonesia are
starting vegan. But vegan food is rarely available in Indonesia. So due the high
demand of vegan food the author decided to open a vegan company.
(V)Choice first product is vegan nuggets. The author chooses to make nuggets
because it?s one of many practical foods that people like to eat at home. But many
store-bought nuggets are not healthy because they are not 100% chicken meat but it?s
also containing blood vessels, fat, and cartilage. So the author decided to make the
healthy version of nuggets. The author uses young jackfruit as the main ingredients
because it has neutral flavor and a texture that similar to chicken meat. In Indonesia
young jackfruit is often used in many dishes such as Gudeg, Megono and many more.
Jackfruit has many nutrition value and health benefits. Jackfruit is a good source of
potassium which can help reduce blood pressure, jackfruit can also help to counter
the effects of free radicals, and jackfruit can also help fight high blood sugar level.
The author will start selling the product through online and retailer shop
around Surabaya. When (V)Choice already stabilizing in the production, the author
will open a store that will also sell ready to eat food. The author think (V)Choice have
a big opportunity in the market, because (V)Choice vegan nuggets are the first vegan
nuggets in Indonesia that made from young jackfruit. The author product isn?t only
for vegan, it?s also suitable for non vegan consumers because it?s taste like real
nuggets but in a healthy way. The author vegan nuggets have through many trials and
errors because the author wants to provide the best product to the customers. The
author will always develop an innovative products for (V)Choice customer.