Abstract :
Tabely is a confection made with starch and sugar which has the flavor of purple
sweet potato that has been fermented also known as tape. Purple sweet potato is one
of the local raw materials that people can find easily in Indonesia at the existing
market. Purple sweet potato is rich in antioxidants and flavor compounds which
will give health benefits. Tape is one of the traditional Indonesian foods produced
from the fermentation process of carbohydrate foods, such as cassava and sticky
rice. Tape can also be made from sweet potatoes because the carbohydrate content
of sweet potatoes is relatively high. The combination of the sweet taste of Turkish
delight and the taste of fermented purple sweet potato will create a new product
with a unique taste.
Tabely will be packaged in modern and small size packaging so that it can attract
the attention of consumer. It will use a box of praline chocolate that is parted with
bulkhead. In one box, you will get 9 pieces of Turkish delight for Rp. 22.000 per
box. The customers can get this product on social media and hopefully one day in
supermarkets or other places.