Analysis The Effect of Marketing Mix and Purchasing Decision At Chatime Central Park Mall Jakarta Barat (Analisis Pengaruh Marketing MIX dan Keputusan yang Terjadi di Outlet chatime Central Park Mall Jakarta Barat)
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Institusion

Universitas Agung Podomoro

Author

Kaawoan, Angela Nadiya Patricia

Subject

Hotel Business 

Datestamp

2020-09-15 07:13:01 

Abstract :
This study aims to find out more about the analysis of Marketing Mix 7P, the factors that influence Purchasing Decisions, and to understand more deeply the influence of Marketing Mix and Purchasing Decisions at Chatime Mall Central Park West Jakarta outlets. This research can facilitate the reader in learning about developing insights about the relationship between Marketing Mix and Purchasing Decisions. The research method used is a qualitative research method that is a non-numerical descriptive research method, using analysis, centering on data and utilizing existing theories. Data collection techniques that will be used by researchers are observation techniques, interview techniques and documentation techniques. Data collected will be analyzed using the methods: data reduction, data presentation and drawing conclusions. 

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31160035_TA_1_Cover.pdf
31160035_TA_2_SuratBebasPlagiat.pdf
31160035_TA_12_BAB2.pdf
31160035_TA_13_BAB3.pdf
31160035_TA_14_BAB4.pdf
31160035_TA_15_BAB5.pdf
31160035_TA_16_DaftarPustaka.pdf
31160035_TA_17_Lampiran.pdf
31160035_TA_3_HalamanPengesahan.pdf
31160035_TA_4_KataPengantar.pdf
31160035_TA_5_PersetujuanPublikasi.pdf
31160035_TA_6_Abstrak.pdf
31160035_TA_7_DaftarIsi.pdf
31160035_TA_8_DaftarGambar.pdf
31160035_TA_9_DaftarTabel.pdf
31160035_TA_11_BAB1.pdf