The Implementation Of Merci Hampers Gifting Business In Creating Value For Corporate Clients
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Institusion

Universitas Agung Podomoro

Author

Wisjnu, Abigail Annika

Subject

Entrepreneurship 

Datestamp

2020-10-16 07:39:20 

Abstract :
The aim of this final project is to plan and report on creating value for corporate clients in the gifting business in the case of Merci Hampers. With the creative industry in Indonesia growing rapidly and the gifting sector projected growing at a rate of 9% by 2021 and Merci?s lack of resources to serve Business-to-Customer customers, to differentiate its business, Merci has instead opt for a Business-to-Business target market. With this blue-ocean method, this paper uses a descriptive method with analysis tools such as Political, Economical, Social, and Technological analysis and Competitive Analysis to see the external environment, Value Proposition Design to search for a precise Value Proposition to cater to B2B market needs and plan a marketing, operating, human resource, and financial plan to reach the KPI of the business. From results show that Business-to-Business customers need fast and qualified services from Merci. 

File :
1. cover page-final project-11140038.pdf
Surat Bebas Plagiat.pdf
11. CHAPTER IV-final project-11140038.pdf
12. CHAPTER V-final project-11140038.pdf
13. References-final project-11140038.pdf
14. Appendix-final project-11140038.pdf
Halaman Pengesahan.pdf
4. acknowledgements page-final project-11140038.pdf
Halaman Pernyataan Persetujuan Publikasi.pdf
6. abstract page-final project-11140038.pdf
7. table of contents page-final project-11140038.pdf
8. CHAPTER I-final project-11140038.pdf
9. CHAPTER II-final project-11140038.pdf
10. CHAPTER III-final project-11140038.pdf