DETAIL DOCUMENT
Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Pada Restoran Radii Di Hotel Park Hyatt Melbourne
Total View This Week0
Institusion
Universitas Agung Podomoro
Author
Wijaya, Elisa Chandra
Subject
Hotel Business 
Datestamp
2020-10-05 08:47:58 
Abstract :
Along with the era development, the progress over the hospitality industry is growing up especially in the culinary business. Nowadays, people like to having food in the restaurant both from the hotel guest and outside guest. This study aims to examine the character of the consumer who came to Radii Restaurant at Park Hyatt hotel Melbourne and also the consumer behavior on their buying decision. The method that used on this research is quantitative method with simple linear regression analysis. The result shows that the coefficient correlation between the consumer behavior towards buying decisions in Radii Restaurant at Park Hyatt hotel Melbourne. The result is 0,973 and the percentage is 89,6% of the consumer behavior toward the buying decision in Radii Restaurant at Park Hyatt hotel Melbourne are from the factors that mentioned on this research and the rest are from the factors that is not examined on this research 
Institution Info

Universitas Agung Podomoro