Analisa Faktor Dominan Keputusan Pembelian Makanan Secara Online Oleh Mahasiswa Universitas Agung Podomoro
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Institusion
Universitas Agung Podomoro
Author
Hans, Theophilus
Subject
Hotel Business
Datestamp
2020-10-05 06:13:59
Abstract :
This study is to analyze the most dominant factors of Marketing Mix (Product, Price, Place, Promotion, People, Process and Physical Evidence) in influencing online food purchasing decision. The method used is quantitative method. The population used was Agung Podomoro University student who were taken using the simple random sampling technique through questionnaires. Using simple sum calculation and composition percentage analysis, the result shows that Product (good product quality meeting the expectation) and Price (relatively cheaper price and/or discount) are the dominant factors influencing online food purchasing decision. This study will be useful information for public, food store sellers/owners, researchers, students who have an interest in online food ordering.
This study is to analyze the most dominant factors of Marketing Mix (Product, Price, Place, Promotion, People, Process and Physical Evidence) in influencing online food purchasing decision. The method used is quantitative method. The population used was Agung Podomoro University student who were taken using the simple random sampling technique through questionnaires. Using simple sum calculation and composition percentage analysis, the result shows that Product (good product quality meeting the expectation) and Price (relatively cheaper price and/or discount) are the dominant factors influencing online food purchasing decision. This study will be useful information for public, food store sellers/owners, researchers, students who have an interest in online food ordering.
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1. Cover-Tugas Akhir-31150053.pdf
2. Surat Pernyataan-Tugas Akhir-31150053.pdf
11. Bab I-Tugas Akhir-31150053.pdf
12. Bab II-Tugas Akhir-31150053.pdf
13. Bab III-Tugas Akhir-31150053.pdf
14. Bab IV-Tugas Akhir-31150053.pdf
15. Bab V-Tugas Akhir-31150053.pdf
16. Daftar Pustaka-Tugas Akhir-31150053.pdf
17. Lampiran-Tugas Akhir-31150053.pdf
3. Halaman Pengesahan-Tugas Akhir-31150053.pdf
4. Kata Pengantar-Tugas Akhir-31150053.pdf
5. Halaman Pernyataan Persetujuan Publikasi-Tugas Akhir-31150053.pdf
6. Abstrak-TugasAkhir-31150053.pdf
7. Daftar Isi-Tugas Akhir-31150053.pdf
8. Daftar Gambar-Tugas Akhir-31150053.pdf
9. Daftar Tabel-Tugas Akhir-31150053.pdf
10. Daftar Lampiran-Tugas Akhir-31150053.pdf
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