Analisa Perilaku Konsumen Di Starbucks Daan Mogot
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Institusion
Universitas Agung Podomoro
Author
Thalia, Ria
Subject
Hotel Business
Datestamp
2020-10-05 08:16:52
Abstract :
The purpose of this study is to find out and get information about consumer behaviour at Starbucks Daan Mogot. The data collection technique used was descriptive qualitative by conducting interviews with several informants, with the following criteria: 1) Informants had bought products at Starbucks, 2) Informants had consumed Starbucks products 3) and at least 19 years old (because they were considered capable of providing permanent information). The conclusion of this study is: Internal factors that affect consumer purchasing decisions in Starbucks Daan Mogot are job factors, experience, wealth, hobby, taste, and because they like the product. Internal factors that do not affect Starbucks consumer purchasing decisions are age factors, educational factors, characteristics or personality factors, and sympathy. External factors that affect consumer purchasing decisions are cultural, lifestyle, friend, family, product, promotion, price, product availability, product quality and service quality. The last is external factors that do not affect consumer purchasing decisions are social status.
The purpose of this study is to find out and get information about consumer behaviour at Starbucks Daan Mogot. The data collection technique used was descriptive qualitative by conducting interviews with several informants, with the following criteria: 1) Informants had bought products at Starbucks, 2) Informants had consumed Starbucks products 3) and at least 19 years old (because they were considered capable of providing permanent information). The conclusion of this study is: Internal factors that affect consumer purchasing decisions in Starbucks Daan Mogot are job factors, experience, wealth, hobby, taste, and because they like the product. Internal factors that do not affect Starbucks consumer purchasing decisions are age factors, educational factors, characteristics or personality factors, and sympathy. External factors that affect consumer purchasing decisions are cultural, lifestyle, friend, family, product, promotion, price, product availability, product quality and service quality. The last is external factors that do not affect consumer purchasing decisions are social status.
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1. Cover-Tugas Akhir-31150033.pdf
2. Surat Bebas Plagiat-Tugas Akhir-31150033.pdf
12. BAB III-Tugas Akhir-31150033.pdf
13. BAB IV-Tugas Akhir-31150033.pdf
14. BAB V-Tugas Akhir-31150033.pdf
15. Daftar Pustaka-Tugas Akhir-31150033.pdf
16. Lampiran-Tugas Akhir-31150033.pdf
3. Halaman Pengesahan-Tugas Akhir-31150033.pdf
4. Kata Pengantar-Tugas Akhir-31150033.pdf
5. Halaman pernyataan persetujuan publikasi.pdf
6. Abstrak-Tugas Akhir-31150033.pdf
7. Daftar Isi-Tugas Akhir-31150033.pdf
8. Daftar Gambar-Tugas Akhir-31150033.pdf
10. Bab I-Tugas Akhir-31150033.pdf
11. BAB II-Tugas Akhir-31150033.pdf
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