Analisis Strategi Bauran Promosi Untuk Meningkatkan Penjualan Produk MICE Di Hotel Indigo Bali Seminyak Beach
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Institusion
Universitas Agung Podomoro
Author
Amalia, Lilis
Subject
Hotel Business
Datestamp
2020-10-05 06:45:30
Abstract :
The purpose of this study was to determine the strategies of promotional mix variables such as advertising, personal selling, public relation and publicity, sales promotion and direct marketing to increase sales of MICE products at Hotel Indigo Bali Seminyak Beach and knowing which variables were the most dominant in increased sales of MICE products. The research method that will be used is qualitative research. The method of data collection used is by conducting observations, interviews (with four speakers) and documentation. After collecting data, the data can be analyzed using analytical techniques such as data reduction, data presentation and conclusion drawing. The results of this study show that the most dominating variables of promotion mix strategy in increasing sales of MICE products at Hotel Indigo Bali Seminyak Beach is personal selling.
The purpose of this study was to determine the strategies of promotional mix variables such as advertising, personal selling, public relation and publicity, sales promotion and direct marketing to increase sales of MICE products at Hotel Indigo Bali Seminyak Beach and knowing which variables were the most dominant in increased sales of MICE products. The research method that will be used is qualitative research. The method of data collection used is by conducting observations, interviews (with four speakers) and documentation. After collecting data, the data can be analyzed using analytical techniques such as data reduction, data presentation and conclusion drawing. The results of this study show that the most dominating variables of promotion mix strategy in increasing sales of MICE products at Hotel Indigo Bali Seminyak Beach is personal selling.
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1. Cover-Tugas Akhir-31150055.pdf
2. Surat Bebas Plagiat-Tugas Akhir-31150055.pdf
10. Daftar Lampiran-Tugas Akhir-31150055.pdf
11. Bab 1-Tugas Akhir-31150055.pdf
12. Bab 2-Tugas Akhir-31150055.pdf
13. Bab 3-Tugas Akhir-31150055.pdf
14. Bab 4-Tugas Akhir-31150055.pdf
15. Bab 5-Tugas Akhir-31150055.pdf
16. Daftar Pustaka-Tugas Akhir-31150055.pdf
17. Lampiran-Tugas Akhir-31150055.pdf
3. Halaman Pengesahan-Tugas Akhir-31150055.pdf
4. Kata Pengantar-Tugas Akhir-31150055.pdf
5. Halaman Pernyataan Persetujuan Publikasi-Tugas Akhir-31150055.pdf
6. Abstrak-Tugas Akhir-31150055.pdf
6. Abstrak-Tugas Akhir-31150055.pdf
7. Daftar Isi-Tugas Akhir-31150055.pdf
8. Daftar Gambar-Tugas Akhir-31150055.pdf
9. Daftar Tabel-Tugas Akhir-31150055.pdf
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