Abstract :
This final project report aims to find out how to improve Healthy Yummy
business development strategy through Strength, Weakness,
Opportunities, Threat (SWOT) Analysis. This project also uses PESTEL analysis
to define external factors which impact Healthy Yummy Nutty. The result is used
to determine the marketing strategies used in order to help expand the business.
This project also discusses about operating, marketing, and financial plans. The
results of the SWOT analysis are listed as a business development strategy for the
Key Performance Indicator (KPI). This final project report uses descriptive
methods. The business plan has been implemented for twenty four months
(January 2019 December 2020) which discuss about the sales, income, and
The conclusion of this final project
was the operating plan, marketing plan, financial plan and KPI has been made
capable of increasing brand awareness.