Hubungan Harga dan Fasilitas terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian sebagai Variabel Mediator (Studi di Rukita Co-Living)
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Institusion

Universitas Agung Podomoro

Author

Halim, Metta Suryatie

Subject

Entrepreneurship 

Datestamp

2020-09-07 09:12:49 

Abstract :
This study aims to determine the direct and indirect effects of prices and facilities on purchasing decisions and customer satisfaction in the Rukita Co-Living unit. Questionnaires were distributed to 102 respondents who currently live in the Rukita Co-Living unit using convenience sampling techniques and were tested with Path Analysis and multiple linear regression techniques. The results showed the price has a significant influence on purchasing decisions and customer satisfaction, the facility has a significant influence on purchasing decisions and the effect is not significant on customer satisfaction, price directly has a significant influence through purchasing decisions on customer satisfaction and facilities indirectly have a significant influence through purchasing decisions on customer satisfaction. Rukita Co-Living has succeeded in offering unit prices to suit customer needs and also adequate facilities, but Rukita Co-Living must find out about what facilities customers need. In addition, Rukita Co-Living must also seek to differentiate Co-Living from other dwellings in order to survive in the residential market. 

File :
11160002_TA_1_Cover.pdf
11160002_TA_2_SuratBebasPlagiat.pdf
11160002_TA_11_BAB1.pdf
11160002_TA_12_BAB2.pdf
11160002_TA_13_BAB3.pdf
11160002_TA_14_BAB4.pdf
11160002_TA_15_BAB5.pdf
11160002_TA_16_DaftarPustaka.pdf
11160002_TA_17_Lampiran.pdf
11160002_TA_3_HalamanPengesahan.pdf
11160002_TA_4_KataPengantar.pdf
11160002_TA_5_PersetujuanPublikasi.pdf
11160002_TA_6_Abstrak.pdf
11160002_TA_7_DaftarIsi.pdf
11160002_TA_8_DaftarGambar.pdf
11160002_TA_9_DaftarTabel.pdf
11160002_TA_10_DaftrLampiran.pdf