PENGARUH LOKASI, REPUTASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA STASIUN PENGISIAN BAHAN BAKAR UMUM (SPBU) PT. LAHAI ROI
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Institusion
Universitas Agung Podomoro
Author
DAWIR, CHRISTIAN M.
Subject
Entrepreneurship
Datestamp
2022-12-20 04:41:23
Abstract :
Oil is the main energy that is able to support the economic activities of the community, companies and industrial activities. One of the energy that is most needed by the public is energy that comes from petroleum, especially fuel oil. One factor of the high demand for fuel energy is the increasing number of transportation used by the people. In Indonesia, one of the companies that provide fuel is PT. Pertamina. The object of research in this study is the Fuel Station from PT. Lahai Roi. This research was conducted to examine the effect of Location, Reputation and Service Quality, in Partial and stimulant on Purchase Decisions. This study utilized by SPSS (Statistical Program for Social Science) as a method of testing the research results. Respondent who were involved in this study, chosen by using the purposive sampling method and amounted to 100 people in the Yapen Island area who had ever made transactions at fuel station of PT. Lahai Roi. The hypothesis that obtained in this study are location and reputation has not partial and significant influence on purchase decision, service quality has a partial and significant influence on purchase decision and location, reputation and service quality has a simultaneous and significant influence on purchase decision. Suggestions that can be conveyed in this study are fuel station of PT. Lahai Roi able to increase purchase decision through service quality.
Oil is the main energy that is able to support the economic activities of the community, companies and industrial activities. One of the energy that is most needed by the public is energy that comes from petroleum, especially fuel oil. One factor of the high demand for fuel energy is the increasing number of transportation used by the people. In Indonesia, one of the companies that provide fuel is PT. Pertamina. The object of research in this study is the Fuel Station from PT. Lahai Roi. This research was conducted to examine the effect of Location, Reputation and Service Quality, in Partial and stimulant on Purchase Decisions. This study utilized by SPSS (Statistical Program for Social Science) as a method of testing the research results. Respondent who were involved in this study, chosen by using the purposive sampling method and amounted to 100 people in the Yapen Island area who had ever made transactions at fuel station of PT. Lahai Roi. The hypothesis that obtained in this study are location and reputation has not partial and significant influence on purchase decision, service quality has a partial and significant influence on purchase decision and location, reputation and service quality has a simultaneous and significant influence on purchase decision. Suggestions that can be conveyed in this study are fuel station of PT. Lahai Roi able to increase purchase decision through service quality.
File :
11180038_TA_1_Cover.pdf
11180038_TA_2_SuratBebasPlagiat.pdf
11180038_TA_11_BAB1.pdf
11180038_TA_12_BAB2.pdf
11180038_TA_13_BAB3.pdf
11180038_TA_14_BAB4.pdf
11180038_TA_15_BAB5.pdf
11180038_TA_17_DaftarPustaka.pdf
11180038_TA_18_Lampiran.pdf
11180038_TA_3_HalamanPengesahan.pdf
11180038_TA_4_KataPengantar.pdf
11180038_TA_5_PersetujuanPublikasi.pdf
11180038_TA_6_Abstrak.pdf
11180038_TA_7_DaftarIsi.pdf
11180038_TA_8_DaftarGambar.pdf
11180038_TA_9_DaftarTabel.pdf
11180038_TA_10_DaftrLampiran.pdf
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