Analisis strategi pemasaran untuk meningkatkan daya belu konsumen pada CV. Alam Segar Indonesia
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Institusion
STIE Kesuma Negara Blitar
Author
Solekah, Mar'atus
Subject
Manajemen
Datestamp
2020-12-01 06:55:40
Abstract :
Analysis of marketing strategy to increase consumers and defend the survival company. Analysis of marketing the applied covering: product, price, promotion, and place to increase consumers this research aims to find out marketing strategy with indicators able to show the factors of internal and external Alam Segar Indonesia company. Population and sample are the data of the sale 2014-2016 with the total amount of consumers 13.880 at last 3 years. This type of research is descriptive quantitative. Analysis of the method used is analysis IFAS, Analysis EFAS, SWOT Diagram, and SWOT Matrix. Methods of data collection used interview, documentary and questioner. This research show on the analysis the strengths, and the weaknesses IFAS with total 2,91. EFAS analysis opportunities and threats with total 2,80. Internal and external factor evaluated of well with average 2,50 this show SWOT Diagram in quadrant one is support aggressive strategy. The conclusion from this research is SWOT Matrix SO strategy and ST covers excellence of price, good relations, assessment, raw material addition of the vehicle. WO and WT strategy covering innovation, variation, promotion, quality, evaluation, website, advice researcher for the company to keep and defend the consistency renewed product and increase promotion to anticipation on the force purchase product decreased.
Analysis of marketing strategy to increase consumers and defend the survival company. Analysis of marketing the applied covering: product, price, promotion, and place to increase consumers this research aims to find out marketing strategy with indicators able to show the factors of internal and external Alam Segar Indonesia company. Population and sample are the data of the sale 2014-2016 with the total amount of consumers 13.880 at last 3 years. This type of research is descriptive quantitative. Analysis of the method used is analysis IFAS, Analysis EFAS, SWOT Diagram, and SWOT Matrix. Methods of data collection used interview, documentary and questioner. This research show on the analysis the strengths, and the weaknesses IFAS with total 2,91. EFAS analysis opportunities and threats with total 2,80. Internal and external factor evaluated of well with average 2,50 this show SWOT Diagram in quadrant one is support aggressive strategy. The conclusion from this research is SWOT Matrix SO strategy and ST covers excellence of price, good relations, assessment, raw material addition of the vehicle. WO and WT strategy covering innovation, variation, promotion, quality, evaluation, website, advice researcher for the company to keep and defend the consistency renewed product and increase promotion to anticipation on the force purchase product decreased.
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