PENGARUH BAURAN PEMASARAN TERHADAP MINAT NASABAH UNTUK MENABUNG DI BANK SYARIAH MANDIRI CABANG BULUKUMBA
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Institusion
STIE Nobel Indonesia Makassar
Author
ERWIN
Subject
Marketing mix, product, people, process, physical evidence, custumer interest.
Datestamp
2019-06-28 05:51:04
Abstract :
Erwin. 2019. The Effect Of Marketing Mix Toward Customer Interest In Saving At Bank Syariah Mandiri In Bulukumba Branch, supervised by Andi Ririn Oktaviani. This study aims to determine the effect of the marketing mix which concist of product, people, process and physical evidence both partially and simultaneously. And which variable is the most dominant towards custumer?s interest in saving at Bank Syariah Mandiri, Bulukumba Branch The population in this study were all custumer a bank Syariah Mandiri, Bulukumba Branch from 2015 until 2017 with sampling techniques by using slovin formula with a sample size of 98 people. While the data analysis used in this study was multiple linear regression using SPSS. The result of this study indicate that simultaneously and partially, the marketing mix which product, people, process and physical evidence has a positive and significant effect toward custumer interest in saving at Bank Syariah Mandiri In Bulukumba Branch, and the most dominant variable which affect toward custumer?s interestt in saving at Bank Syariah Mandiri In Bulukumba Branch was product.
Erwin. 2019. The Effect Of Marketing Mix Toward Customer Interest In Saving At Bank Syariah Mandiri In Bulukumba Branch, supervised by Andi Ririn Oktaviani. This study aims to determine the effect of the marketing mix which concist of product, people, process and physical evidence both partially and simultaneously. And which variable is the most dominant towards custumer?s interest in saving at Bank Syariah Mandiri, Bulukumba Branch The population in this study were all custumer a bank Syariah Mandiri, Bulukumba Branch from 2015 until 2017 with sampling techniques by using slovin formula with a sample size of 98 people. While the data analysis used in this study was multiple linear regression using SPSS. The result of this study indicate that simultaneously and partially, the marketing mix which product, people, process and physical evidence has a positive and significant effect toward custumer interest in saving at Bank Syariah Mandiri In Bulukumba Branch, and the most dominant variable which affect toward custumer?s interestt in saving at Bank Syariah Mandiri In Bulukumba Branch was product.
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