Pengaruh Kepercayaan dan Potongan Harga terhadap Keputusan Pembelian Produk The Originote (Studi Kasus pada Tiktok Live)
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Institusion
Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Author
Melasari, Nabila Ayu
Subject
Manajemen Pemasaran
Datestamp
2024-08-26 03:13:29
Abstract :
This study aims to determine the influence of trust and discounts on purchase decisions on The originate products (Case study on Tiktok Live). This study uses a quantitative research design with the IBM SPSS Statistics 26 data processing application. This population is a user of the Tiktok application and has purchased The Originiote Product in Bekasi City with a sample of 100 respondents. Determination of the number of samples using the Hair method in the journal (Fatma2021). For sampling using purposive sampling using he respondent criteria, namely: being a user of the Tiktok application, having purchased The Originote Product using the Tiktok Live feature / having purchased The Originote product on the Tiktok application, domiciled in Bekasi City. The results of the study have an influence and significance with the influence of the t-test on the X1 variable of confidence has a calculated nili t of 6,453 > t table 1,984, and a significance value of 0.000<0.05. And in the determination coefficient test (R2), the value on R square is 0.575 or 57.5%, which means that the independent variables used in this study, namely trust and discount, can explain the dependent variables of purchase decisions as much as 57.5%
This study aims to determine the influence of trust and discounts on purchase decisions on The originate products (Case study on Tiktok Live). This study uses a quantitative research design with the IBM SPSS Statistics 26 data processing application. This population is a user of the Tiktok application and has purchased The Originiote Product in Bekasi City with a sample of 100 respondents. Determination of the number of samples using the Hair method in the journal (Fatma2021). For sampling using purposive sampling using he respondent criteria, namely: being a user of the Tiktok application, having purchased The Originote Product using the Tiktok Live feature / having purchased The Originote product on the Tiktok application, domiciled in Bekasi City. The results of the study have an influence and significance with the influence of the t-test on the X1 variable of confidence has a calculated nili t of 6,453 > t table 1,984, and a significance value of 0.000<0.05. And in the determination coefficient test (R2), the value on R square is 0.575 or 57.5%, which means that the independent variables used in this study, namely trust and discount, can explain the dependent variables of purchase decisions as much as 57.5%
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