Implementasi Komunikasi Pemasaran Toko Online Pangan Kita Perum Bulog melalui Sosial Media Instagram
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Institusion
Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Author
Mulyani, Ratu Salama Cholisa Hermaliadiah
Subject
Manajemen Pemasaran
Datestamp
2023-12-27 04:01:46
Abstract :
One of the current technological developments is the Internet, the Internet provides convenience by accessing it through its network. The form of activity through the Internet network is doing marketing by uploading Instagram, Instagram with all its advantages can help in the marketing communication process. Implementation of marketing communications is an effort to introduce products to consumers through online marketing and direct marketing. Therefore the author formulates the problem and aims to find out (1) How is the implementation of marketing communications carried out by Pangan Kita Perum BULOG in marketing products through Instagram media, (2) How effective is the use of Instagram media in marketing Pangan Kita Perum BULOG products. This writing method is by collecting data through field work practices by means of interviews and observations, data recording as well as documentation. The results of this study conclude that (1) the implementation of marketing communications by Instagram accounts@pangankita_officialapply the 4P marketing principles product, price, place and promotion). (2) The effectiveness of using Instagram in marketing Pangan Kita Perum BULOG products is evide
One of the current technological developments is the Internet, the Internet provides convenience by accessing it through its network. The form of activity through the Internet network is doing marketing by uploading Instagram, Instagram with all its advantages can help in the marketing communication process. Implementation of marketing communications is an effort to introduce products to consumers through online marketing and direct marketing. Therefore the author formulates the problem and aims to find out (1) How is the implementation of marketing communications carried out by Pangan Kita Perum BULOG in marketing products through Instagram media, (2) How effective is the use of Instagram media in marketing Pangan Kita Perum BULOG products. This writing method is by collecting data through field work practices by means of interviews and observations, data recording as well as documentation. The results of this study conclude that (1) the implementation of marketing communications by Instagram accounts@pangankita_officialapply the 4P marketing principles product, price, place and promotion). (2) The effectiveness of using Instagram in marketing Pangan Kita Perum BULOG products is evide
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