Analisis Tren Penjualan Berbagai Produk Holland Bakery Pekayon Bekasi Selatan,Semester I,2021-Semester II,2022
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Institusion
Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Author
Saragih, Putry Huchelsia
Subject
Manajemen Pemasaran
Datestamp
2024-03-27 04:09:27
Abstract :
This study aims to explain the characteristics of various Holland Bakery products based on aspects such as product design, features, quality, brand, packaging, and product variations; descriptions of these various products use descriptive analysis which includes Mean, Median, Maksimum, Minimum, Standard Deviation, Coefficient of Variation, Skewness, Kurtosis, and Jarque- Bera.; Conduct sales tren analysis for various Holland Bakery products using a simple linear regression model. The data in this study uses report data on sales of Hollan Bakery products for the 2021-2022 period. The research method used is descriptive quantitative method. The tren analysis technique is technical data analysis in this study. Based on the results of the tren analysis of sales of various breads in the first half of 2021, this is an interesting tren. Sales increased by 34% per month. In semester II 2021 the tren is decreasing, by 0.27% per month. Tren analysis in semester I of 2022 is a downward tren of 0.9% per month, in semester II of 2022 the tren is decreasing by 0.4%. Sales of various market snack products in the first half of 2021 trened down by 0.12 per month. In semester II 2021, the tren is attractive at 0.23% per month. In semester I of 2022 the tren decreased by 0.15%. In semester II of 2022 the tren decreased by 0.5 per month. Tren analysis on various pastry products for the first period of 2021, the tren has increased by 0.40%. In the second semester of 2021 the tren increased by 0.19%. In period I 2021 the tren is attractive at 0.21%. In period II the tren decreased by 0.5%. Analysis of the tren for sponge products in the first period of 2021, the tren is up by 0.48%. In period II of 2021 the tren is attractive at 0.17%. In periods I and II of 2022 the tren decreased by 0.01%. Analysis of product trens for the first period of 2021 is an decreased -0.46%. the tren for period II 2021 decreased by 0.01% / Periods I and II 2022 tren decreased by 0.01% & -0.28%.
This study aims to explain the characteristics of various Holland Bakery products based on aspects such as product design, features, quality, brand, packaging, and product variations; descriptions of these various products use descriptive analysis which includes Mean, Median, Maksimum, Minimum, Standard Deviation, Coefficient of Variation, Skewness, Kurtosis, and Jarque- Bera.; Conduct sales tren analysis for various Holland Bakery products using a simple linear regression model. The data in this study uses report data on sales of Hollan Bakery products for the 2021-2022 period. The research method used is descriptive quantitative method. The tren analysis technique is technical data analysis in this study. Based on the results of the tren analysis of sales of various breads in the first half of 2021, this is an interesting tren. Sales increased by 34% per month. In semester II 2021 the tren is decreasing, by 0.27% per month. Tren analysis in semester I of 2022 is a downward tren of 0.9% per month, in semester II of 2022 the tren is decreasing by 0.4%. Sales of various market snack products in the first half of 2021 trened down by 0.12 per month. In semester II 2021, the tren is attractive at 0.23% per month. In semester I of 2022 the tren decreased by 0.15%. In semester II of 2022 the tren decreased by 0.5 per month. Tren analysis on various pastry products for the first period of 2021, the tren has increased by 0.40%. In the second semester of 2021 the tren increased by 0.19%. In period I 2021 the tren is attractive at 0.21%. In period II the tren decreased by 0.5%. Analysis of the tren for sponge products in the first period of 2021, the tren is up by 0.48%. In period II of 2021 the tren is attractive at 0.17%. In periods I and II of 2022 the tren decreased by 0.01%. Analysis of product trens for the first period of 2021 is an decreased -0.46%. the tren for period II 2021 decreased by 0.01% / Periods I and II 2022 tren decreased by 0.01% & -0.28%.
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