PENGARUH KUALITAS PRODUK KAMAR TERHADAP KEPUASAN PELANGGAN DI FOX HARRIS HOTEL KOTA BANDUNG
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Institusion

Politeknik Pariwisata NHI Bandung

Author

Feni, Nur Ramadhanty

Subject

TX901-9465.5 Hospitality Industry, Hotel and Restaurants 

Datestamp

2022-11-29 01:01:23 

Abstract :
Customer satisfaction is a factor that influences the business success of a company. Demand and continuous provision of hospitality services will lead to intense competition in the hospitality industry and a necessity for entrepreneurs and hospitality organizations to gain competitive advantage. The purpose of this study is to find out what factors influence customer satisfaction. This study uses a quantitative method with a simple linear regression test. The results of this study indicate that product quality with sub-variables of performance, features, realibillity, conformance to spesification, serviceabillity, aesthetics does not have a significant partial effect on customersatisfaction. Hotel management in this case should pay attention to the factors that influence customer satisfaction. Keywords:Product Qualiy, Costumer Loyalty 

File :
PA_201621264_BAB I.pdf
PA_201621264_BAB II.pdf
PA_201621264_BAB III.pdf
PA_201621264_BAB IV.pdf
PA_201621264_BAB V.pdf
PA_201621264_COVER.pdf
PA_201621264_FULLTEXT.pdf
PA_201621264_JURNAL.pdf