Institusion
Politeknik Pariwisata NHI Bandung
Author
Mufriha Mardhiyati, Syihap
Subject
HD28 Management. Industrial Management
Datestamp
2022-11-17 06:36:10
Abstract :
Nuartha Tour and Travel Bandung is a travel agency from many travel agencies
in the city of Bandung. One of the flagship products of Nuartha Tours and Travel
Bandung is Dufan Trip. Measuring the quality of service is something that must
be done by the company to be able to find out what services are still lacking by
customers. Based on interview and the feedback form that was filled out after
carrying out the tour, Nuartha Tours and Travel Bandung still received poor
responses and several complaints from customers about the quality of their
services. This study has a purpose, namely to find out how the quality of service
that has been provided by Nuartha Tours and Travel Bandung to their consumers
in the implementation of Dufan Trip. Measurement of service quality uses 5
dimensions are tangible, empathy, responsiveness, reliability, and assurance. The
author uses a quantitative approach with a descriptive method in this study. The
research population is tour participants who have participated in dufan trips from
January-February and May-June 2022 with a total of 80 people. The sample was
set at 66 respondents in this study. The results obtained from this study are from
the five dimensions of service quality, overall the results obtained are that the
quality of travel services is good. However, there are still some aspects that need
to be improved by the company are the availability of wifi facilities on the bus
during the trip, the tour leader gives special attention to those in need. The
recommendation that the author can give is that it is better for Nuartha Tours and
Travel to provide wifi facilities on the bus in a way that the company can choose a
tourism bus that has wifi facilities in it. Or in another way using portable wifi.
Then, it is necessary to hold internal training from experienced managers or
supervisors on interpersonal skills and services excellence for employees