PENGGUNAAN INSTAGRAM DENGAN THE CIRCULAR MODEL OF SOME DALAM PENJUALAN TUR DOMESTIK AEROTRAVEL BANDUNG
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Institusion
Politeknik Pariwisata NHI Bandung
Author
Phillip August, Halim
Subject
HF5410-5417.5 Marketing, Distribution of Product
Datestamp
2022-11-17 07:56:07
Abstract :
Aerotravel Bandung is a travel agency located in Bandung which is part of Aero Globe Indonesia. In order to digitalizaton, Aerotravel Bandung uses social media Instagram in it?s marketing. Instagram from Aerotravel Bandung is managed by Aero Globe Indonesia as the parent company with the Instagram account namely @aeroglobeindonesia. It is said that marketing through social media Instagram @aeroglobeindonesia does not play a significant role in sales of Aerotravel Bandung. Based on data from Aerotravel Bandung, it is stated that sales at Aerotravel Bandung are still low on domestic tour products. Based on the background that has been described, this research was carried out with the aim of observing the phenomenon of using social media Instagram @aeroglobeindonesia with The Circular Model of Some in selling domestic tour products at Aerotravel Bandung. This research uses a qualitative approach and descriptive method with data collection techniques through interviews, observation and documentation. The results of this research show that the application of The Circular Model Of Some on Instagram @aerogloboindonesia has not been maximized, because domestic tour testimonials have not been found as a form of consumer trust, followers interaction with Instagram @aeroglobeindonesia is still not optimal, especially with regard to domestic tour products Aerotravel Bandung, the use of media Instagram @aeroglobeindonesia has not played a maximum role in the marketing of Aero Globe Indonesia, especially the domestic Aerotravel Bandung tour, and the use of influencers has not been carried out in selling Aerotravel Bandung domestic tour products. Researchers recommend company to share documentation of domestic Bandung tours, share quiz content to increase interaction between Instagram @aeroglobeindonesia and it?s followers, and use the mention (@) feature to engage consumers in Instagram uploads
Aerotravel Bandung is a travel agency located in Bandung which is part of Aero Globe Indonesia. In order to digitalizaton, Aerotravel Bandung uses social media Instagram in it?s marketing. Instagram from Aerotravel Bandung is managed by Aero Globe Indonesia as the parent company with the Instagram account namely @aeroglobeindonesia. It is said that marketing through social media Instagram @aeroglobeindonesia does not play a significant role in sales of Aerotravel Bandung. Based on data from Aerotravel Bandung, it is stated that sales at Aerotravel Bandung are still low on domestic tour products. Based on the background that has been described, this research was carried out with the aim of observing the phenomenon of using social media Instagram @aeroglobeindonesia with The Circular Model of Some in selling domestic tour products at Aerotravel Bandung. This research uses a qualitative approach and descriptive method with data collection techniques through interviews, observation and documentation. The results of this research show that the application of The Circular Model Of Some on Instagram @aerogloboindonesia has not been maximized, because domestic tour testimonials have not been found as a form of consumer trust, followers interaction with Instagram @aeroglobeindonesia is still not optimal, especially with regard to domestic tour products Aerotravel Bandung, the use of media Instagram @aeroglobeindonesia has not played a maximum role in the marketing of Aero Globe Indonesia, especially the domestic Aerotravel Bandung tour, and the use of influencers has not been carried out in selling Aerotravel Bandung domestic tour products. Researchers recommend company to share documentation of domestic Bandung tours, share quiz content to increase interaction between Instagram @aeroglobeindonesia and it?s followers, and use the mention (@) feature to engage consumers in Instagram uploads
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