Abstract :
Cihikeu Village is one of the villages in Bungbulang District, Garut
Regency, with a diverse tourism potential. Cihikeu Village has also been appointed
as one of the pioneering tourism villages by the Regent of Garut Regency. One of
the potentials that is widely known by the wider community is the natural tourist
attraction of Leuwi Jurig and Leuwi Jubleg, but there is no development and
management related to the tourism potential of Cihikeu Village. The research
method used is a descriptive method with a qualitative approach, while the data
collection technique uses primary and secondary data by conducting observations,
interviews, and documentation. Besides that, this study also uses data analysis,
including data reduction, data presentation, and drawing conclusions. The results
of this study, using the identification of potential through rural tourism products,
are not yet fully available in Cihikeu Tourism Village. In addition, the development
of rural tourism potential has not been carried out, so there is a need for action
from the community and local government towards the management and
development of rural tourism potential in Cihikeu Tourism Village.
Keywords: Tourism Potential, Rural Tourism, Cihikeu Tourism Village