Abstract :
Selasar Sunaryo Art Space Bandung is an art gallery that becomes one of the most
visited tourism destinations by millennials for self-healing or to relieve stress from
their daily activities. This research aims to find out which factors that motivate
millennial tourists in making decisions to visit SSAS Bandung. This research uses
a descriptive qualitative approach with the selection of participants using
purposive sampling and the results of data analysis assisted by using coding
analysis. The results of this research found that these indicators in Push Factors :
(1) Escape,Relaxation,Play , (2) Prestige, (3) Financial Security and these
indicators in Pull Factors : (1) Attraction and (2) Weather and Climate Condition
are the factors that dominates the tour motivation of the millennials.