PROMOSI PAKET PERNIKAHAN DI LEMBANG ASRI HOTEL DAN RESORT
Total View This Week0
Total View This Week0
Institusion
Politeknik Pariwisata NHI Bandung
Author
Nabila, Akrima Asykuri
Subject
HF5410-5417.5 Marketing, Distribution of Product
Datestamp
2022-11-29 06:00:09
Abstract :
The hotel industry today is not only a provider of accommodation services but over time, people want a different experience in celebrating an important moment, such as a wedding. For most people, marriage is not just the union of two different people to be able to live together, more than that a wedding reception or party can also improve one's social status and create views for other people who attend the wedding. To meet the interests and needs of the community or those who are getting married, the hotel industry is now providing MICE packages and social events. A hotel in promoting the event certainly has a strategy. The elements of the promotional mix according to Kotler (2005: 264-312), which consist of five main tools, namely: Advertising, Sales Promotion, Public Relations and Publicity (public relations), personal selling, and direct marketing.The result of this research is the identification of promotions that have been carried out by Lembang Asri Hotel and Resort and what should be improved and done to increase the sales of wedding packages at Lembang Asri Hotel and Resort.Then this research will also produce suggestions and recommendations to be considered by Lembang Asri Hotel and Resort as a strategy to promote its wedding packages. Keywords: Promotion, Marriage, Marketing
The hotel industry today is not only a provider of accommodation services but over time, people want a different experience in celebrating an important moment, such as a wedding. For most people, marriage is not just the union of two different people to be able to live together, more than that a wedding reception or party can also improve one's social status and create views for other people who attend the wedding. To meet the interests and needs of the community or those who are getting married, the hotel industry is now providing MICE packages and social events. A hotel in promoting the event certainly has a strategy. The elements of the promotional mix according to Kotler (2005: 264-312), which consist of five main tools, namely: Advertising, Sales Promotion, Public Relations and Publicity (public relations), personal selling, and direct marketing.The result of this research is the identification of promotions that have been carried out by Lembang Asri Hotel and Resort and what should be improved and done to increase the sales of wedding packages at Lembang Asri Hotel and Resort.Then this research will also produce suggestions and recommendations to be considered by Lembang Asri Hotel and Resort as a strategy to promote its wedding packages. Keywords: Promotion, Marriage, Marketing
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
