PENGEMBANGAN PELAYANAN BAGI
WISATAWAN PENYANDANG DISABILITAS FISIK
DI THE GREAT ASIA AFRICA, KABUPATEN
BANDUNG BARAT
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Institusion
Politeknik Pariwisata NHI Bandung
Author
Bunga CInta, Evangelina
Subject
H Social Sciences (General)
Datestamp
2022-12-15 04:17:23
Abstract :
Tourism activities are a necessity for everyone, including people with disabilities. However, nowadays it is still rare to find tourist destinations that are disability?friendly. One of the favorite destinations that tourists like to visit is The Great Asia Africa, which is located in West Bandung Regency. The Great Asia Africa is a theme park that carries the theme of traveling around seven countries in Asia and Africa with various activities offered such as culinary delights, photo tours, costume rentals, and souvenirs typical of each country. This study aims to see how the services provided by The Great Asia Africa to tourists with disabilities are seen from the five service quality dimension concepts according to Parasuraman (1988), namely reliability, responsiveness, assurance, empathy, and tangible. This study uses descriptive qualitative methods with data collection techniques through literature study, observation, interviews, and distributing questionnaires. Samples were obtained through accidental sampling found in the field. The results of the study indicate that The Great Asia Africa has provided good service on the dimensions of reliability, responsiveness, assurance, and empathy but on the tangible dimension which includes physical and non-physical accessibility, there are still many shortcomings that must be improved for future development. So with these results, The Great Asia Africa can design developments that lead to disability?friendly facilities
Tourism activities are a necessity for everyone, including people with disabilities. However, nowadays it is still rare to find tourist destinations that are disability?friendly. One of the favorite destinations that tourists like to visit is The Great Asia Africa, which is located in West Bandung Regency. The Great Asia Africa is a theme park that carries the theme of traveling around seven countries in Asia and Africa with various activities offered such as culinary delights, photo tours, costume rentals, and souvenirs typical of each country. This study aims to see how the services provided by The Great Asia Africa to tourists with disabilities are seen from the five service quality dimension concepts according to Parasuraman (1988), namely reliability, responsiveness, assurance, empathy, and tangible. This study uses descriptive qualitative methods with data collection techniques through literature study, observation, interviews, and distributing questionnaires. Samples were obtained through accidental sampling found in the field. The results of the study indicate that The Great Asia Africa has provided good service on the dimensions of reliability, responsiveness, assurance, and empathy but on the tangible dimension which includes physical and non-physical accessibility, there are still many shortcomings that must be improved for future development. So with these results, The Great Asia Africa can design developments that lead to disability?friendly facilities
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