ONLINE REPUTATION MANAGEMENT (ORM) DI HOTEL VILLA OMBAK GILI TRAWANGAN-LOMBOK
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Institusion
Politeknik Pariwisata NHI Bandung
Author
Ni Nyoman, Avionica Indah Lestari
Subject
TX901-9465.5 Hospitality Industry, Hotel and Restaurants
Datestamp
2022-11-29 06:38:23
Abstract :
The research that the author is doing is based on a very rapid technological development that makes things easier and faster, so that it also affects the world of marketing which then appears online travel agents. Where in the online travel agent there are reviews written by users of the online travel agent itself which can affect other users and the reputation of a company. So thus the author decides to take the title of the Effect of Online Reputation Management (ORM) at the Hotel Vila Ombak Gili Trawangan - Lombok. The study, entitled Online Reputation Management (ORM) at the Vila Ombak Hotel in Gili Trawangan - Lombok, used a descriptive analysis method with one variable. The informants in this study amounted to 2 people, Sales Manager and Hotel Manager as well as comments from guests who had booked a room through Booking.com. Based on the results of the study, the authors found that presence, online review, social media, surveying, analysis and bechmarking and scoring as an attribute of Online Reputation at the Vila Ombak Hotel in Gili Trawangan - Lombok was good enough. However, it has not been fully successful and effective so improvements are needed related to online reputation to help improve the online reputation of the hotel. Keywords: Online reputation, Online travel Agent, Social Media, Online review.
The research that the author is doing is based on a very rapid technological development that makes things easier and faster, so that it also affects the world of marketing which then appears online travel agents. Where in the online travel agent there are reviews written by users of the online travel agent itself which can affect other users and the reputation of a company. So thus the author decides to take the title of the Effect of Online Reputation Management (ORM) at the Hotel Vila Ombak Gili Trawangan - Lombok. The study, entitled Online Reputation Management (ORM) at the Vila Ombak Hotel in Gili Trawangan - Lombok, used a descriptive analysis method with one variable. The informants in this study amounted to 2 people, Sales Manager and Hotel Manager as well as comments from guests who had booked a room through Booking.com. Based on the results of the study, the authors found that presence, online review, social media, surveying, analysis and bechmarking and scoring as an attribute of Online Reputation at the Vila Ombak Hotel in Gili Trawangan - Lombok was good enough. However, it has not been fully successful and effective so improvements are needed related to online reputation to help improve the online reputation of the hotel. Keywords: Online reputation, Online travel Agent, Social Media, Online review.
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