Institusion
Politeknik Pariwisata NHI Bandung
Author
Prissilia, Anggraeni Putri
Subject
TX901-9465.5 Hospitality Industry, Hotel and Restaurants
Datestamp
2022-11-29 07:37:02
Abstract :
This final project aims to determine how the quality of the artdecoluxury.com
website is based on the emica model method. This research uses qualitative
approach by using descriptive analysis method with one variable, which is about
promotion at ArtDeco Hotel Bandung. The data collection technique used is
observation. Based on the results of descriptive analysis, the website
artdecoluxury.com adapted 50.8% of the emica model method indicators. Some of
the recommendations that can be implemented by the hotel are increase the
information on the website artdecoluxury.com, complete several other emica model
indicators, and upgrade the information correctly on the website so that many
visitors will book hotel?s rooms through the website artdecoluxury.com and
increase the target hotel.
Key words: Website, Emica Model