Abstract :
This study aims to determine how to handle the AVA (AirAsia Virtual
Allstar) refund system implemented by PT. Air Asia Indonesia, seen from four
aspects, namely speed, accuracy, friendliness, and comfort. This study uses a
qualitative descriptive method with data collection techniques through interviews
and field observations. Key informants include managers, supervisors, company
employees, and AirAsia passengers. Observations were made twice in a period of
three months. Based on findings in the field, the AVA (AirAsia Virtual Allstar)
refund system is good in terms of speed and accuracy, but is still weak in terms of
friendliness and comfort. Therefore, this study recommends backing up this system
with qualified human resources, so that the inconvenience problem experienced by
some passengers can be resolved.
Keywords: Refund system, AVA (AirAsia Virtual Allstar), passenger comfort