EVALUASI PAKET WISATA YANG DIJUAL DI ALING TOUR BELITUNG
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Institusion
Politeknik Pariwisata NHI Bandung
Author
Esther, Amalia
Subject
HF5410-5417.5 Marketing, Distribution of Product
Datestamp
2022-11-23 02:27:34
Abstract :
The tour package is a tourist trip composed of several supporting components. A good tour package is a tour package that can meet all the needs of tourists. In order to find out whether the tour package is good or not an evaluation process is needed to improve its products. The evaluation process has the goal of knowing the extent to which the objectives set have been achieved with facts that occur to produce something objective. The research aims to better know the perceptions and assessments of tourists regarding Belitung tour packages sold by Aling Tour with the aim of increasing the tour package to be more attractive and to attract more tourists to buy Belitung tour packages. Evaluation of this tour package uses the theory approach of the Compilation of Tour Packages, namely tourist facilities, tourists, time, and tourist attractions according to Nuriata (2014). This research uses a qualitative method with a descriptive approach. Data collection tool used, interview guidelines. The techniques used are data reduction, data presentation and conclusion withdrawal. Based on the results of this study shows that the four components of the preparation of the tour package under study can be concluded that everything is considered good, but there are still some aspects that need to be improved again. Based on the results of research conducted to evaluate the product of tour packages sold at Aling Tour Belitung for tourists by improving the tourist facilities used to provide more services for tourists, not only focus on domestic tourists but can try to offer their products to foreign tourists, compile travel package products with more diverse durations, the tourist attractions offered are also more diverse. Keywords: Evaluation; Compilation; Belitung; Tour Package
The tour package is a tourist trip composed of several supporting components. A good tour package is a tour package that can meet all the needs of tourists. In order to find out whether the tour package is good or not an evaluation process is needed to improve its products. The evaluation process has the goal of knowing the extent to which the objectives set have been achieved with facts that occur to produce something objective. The research aims to better know the perceptions and assessments of tourists regarding Belitung tour packages sold by Aling Tour with the aim of increasing the tour package to be more attractive and to attract more tourists to buy Belitung tour packages. Evaluation of this tour package uses the theory approach of the Compilation of Tour Packages, namely tourist facilities, tourists, time, and tourist attractions according to Nuriata (2014). This research uses a qualitative method with a descriptive approach. Data collection tool used, interview guidelines. The techniques used are data reduction, data presentation and conclusion withdrawal. Based on the results of this study shows that the four components of the preparation of the tour package under study can be concluded that everything is considered good, but there are still some aspects that need to be improved again. Based on the results of research conducted to evaluate the product of tour packages sold at Aling Tour Belitung for tourists by improving the tourist facilities used to provide more services for tourists, not only focus on domestic tourists but can try to offer their products to foreign tourists, compile travel package products with more diverse durations, the tourist attractions offered are also more diverse. Keywords: Evaluation; Compilation; Belitung; Tour Package
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