Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pembelian Paket Layanan Internet XL (Studi Kasus Pada Mahasiswa Universitas Islam Riau)
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Institusion
Universitas Islam Riau
Author
Sugiarto, Riski
Subject
HD28 Management. Industrial Management
Datestamp
2022-04-09 07:42:17
Abstract :
The purpose of this study is to know how the consumer behavior is both personal and psychological in the purchase decisions of the XL internet service package,The study was conducted at the Riau Islamic University ward with a total of 36 respondents in the populasi, as well as the method used in nonrandom sampling. The type of research used is deskriptiv analysis. The results of this study suggest that personal and psychological variabeles have a positive and significant impact on purchasing decisions.
The purpose of this study is to know how the consumer behavior is both personal and psychological in the purchase decisions of the XL internet service package,The study was conducted at the Riau Islamic University ward with a total of 36 respondents in the populasi, as well as the method used in nonrandom sampling. The type of research used is deskriptiv analysis. The results of this study suggest that personal and psychological variabeles have a positive and significant impact on purchasing decisions.
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