Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Layanan Internet WIFI ID Di PT Telkom Indonesia Pekanbaru
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Institusion
Universitas Islam Riau
Author
Nathalia, Nathalia
Subject
HD28 Management. Industrial Management
Datestamp
2022-04-09 07:42:23
Abstract :
The increment of interest in buying among people in this modern era also affects the level of competition. One of that is in the internet trading services in the telecommunications industry in Indonesia. Seeing the current conditions, it makes telecommunications service providers become a priority for the telecommunications company. PT. Telekomunikasi Indonesia, Tbk is leading the way to innovate in the internet service industry, by providing internet service based on wifi technology or hotspot as a medium to enjoy high speed internet services namely wifi.id. This research was conducted to determine and analyze the effect of product quality and price ofthe consumer satisfaction on wifi.id internet service at PT Telkom Indonesia Pekanbaru. The sampling used was purposive sampling. Samples were taken as many as 45 respondents, namely consumers who use internet service wifi.id. The data analysis technique used multiple linear regression analysis. The results showed that simultaneously all independent variables of product quality and price had a positive and significant effect on customer satisfaction. Partially it can be seen that the variable product quality has a positive and significant effect on consumer satisfaction of wifi.id internet services while the price variable has no effect and is not significant, so it can be seen that product quality is the dominant variable in influencing customer satisfaction.
The increment of interest in buying among people in this modern era also affects the level of competition. One of that is in the internet trading services in the telecommunications industry in Indonesia. Seeing the current conditions, it makes telecommunications service providers become a priority for the telecommunications company. PT. Telekomunikasi Indonesia, Tbk is leading the way to innovate in the internet service industry, by providing internet service based on wifi technology or hotspot as a medium to enjoy high speed internet services namely wifi.id. This research was conducted to determine and analyze the effect of product quality and price ofthe consumer satisfaction on wifi.id internet service at PT Telkom Indonesia Pekanbaru. The sampling used was purposive sampling. Samples were taken as many as 45 respondents, namely consumers who use internet service wifi.id. The data analysis technique used multiple linear regression analysis. The results showed that simultaneously all independent variables of product quality and price had a positive and significant effect on customer satisfaction. Partially it can be seen that the variable product quality has a positive and significant effect on consumer satisfaction of wifi.id internet services while the price variable has no effect and is not significant, so it can be seen that product quality is the dominant variable in influencing customer satisfaction.
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