Pengaruh Kualitas Produk dan Lokasi Usaha Terhadap Keputusan Pembelian Di Pondok Ikan Bakar Diva Quen Desa Kebun Lado Kec. Singingi Kab. Kuantan Singingi
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Institusion
Universitas Islam Riau
Author
Lestari, Putri
Subject
HD28 Management. Industrial Management
Datestamp
2022-04-13 03:54:00
Abstract :
This study aims to determine and analyze the influence of product quality, business location and purchasing decisions on purchasing decisions at the diva quen grilled fish hut.The results of the hypothesis of this study are the alleged influence of product quality and business location on purchasing decisions at Pondok Ikan Bakar Diva Quen Kebun Lado Kec. Singingi Kab. Kuantan Singingi. The results of the study showed that the quality of the product and business location influenced the purchasing decisions at Pondok Ikan Bakar Diva Quen.
This study aims to determine and analyze the influence of product quality, business location and purchasing decisions on purchasing decisions at the diva quen grilled fish hut.The results of the hypothesis of this study are the alleged influence of product quality and business location on purchasing decisions at Pondok Ikan Bakar Diva Quen Kebun Lado Kec. Singingi Kab. Kuantan Singingi. The results of the study showed that the quality of the product and business location influenced the purchasing decisions at Pondok Ikan Bakar Diva Quen.
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