Pengaruh Lokasi Usaha Dan Harga Terhadap Keputusan Pembelian Pada Apotek Harapan Kita Kota Pekanbaru
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Institusion
Universitas Islam Riau
Author
Kurnia, Maya
Subject
HD28 Management. Industrial Management
Datestamp
2022-04-19 06:43:55
Abstract :
This study aims to determine and analyze the effect of business location and prices on purchasing decisions at Harapan Kita Pharmacy, Pekanbaru City. This study uses accidental sampling method and uses a sample as many as 100 respondents who visited the Harapan Kita Pharmacy. Research data obtained from the results of questionnaires, literature study and direct interviews. Technique Data analysis using instrument test, multiple regression test and hypothesis test, namely the t test (partial) and f test (simultaneous). The results showed that the variable of business location and price has a positive and significant effect on purchasing decisions. While simultaneously the variables of business location and price have a significant effect against purchasing decisions at Harapan Kita Pharmacy, Pekanbaru City.
This study aims to determine and analyze the effect of business location and prices on purchasing decisions at Harapan Kita Pharmacy, Pekanbaru City. This study uses accidental sampling method and uses a sample as many as 100 respondents who visited the Harapan Kita Pharmacy. Research data obtained from the results of questionnaires, literature study and direct interviews. Technique Data analysis using instrument test, multiple regression test and hypothesis test, namely the t test (partial) and f test (simultaneous). The results showed that the variable of business location and price has a positive and significant effect on purchasing decisions. While simultaneously the variables of business location and price have a significant effect against purchasing decisions at Harapan Kita Pharmacy, Pekanbaru City.
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