Pengaruh Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Jasa Wedding Organizer Pada Syaqia Pesta Perawang Kabupaten Siak
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Institusion
Universitas Islam Riau
Author
Kholilah, Rahmi
Subject
HD28 Management. Industrial Management
Datestamp
2022-04-19 06:46:03
Abstract :
This research was conducted to determine and analyze quality services and prices for the decision to purchase Wedding Organizer services on Syaqia Perawang party. The population in this study were 334 people, with determination of the sample of 100 people based on the provisions of the adequacy of the data for using the Structural Equation Modeling (SEM) analysis method. Based on the results of the study concluded that the quality of service and price were significant influence consumer purchasing decisions on Syaqia Pesta Perawang Siak Regency.
This research was conducted to determine and analyze quality services and prices for the decision to purchase Wedding Organizer services on Syaqia Perawang party. The population in this study were 334 people, with determination of the sample of 100 people based on the provisions of the adequacy of the data for using the Structural Equation Modeling (SEM) analysis method. Based on the results of the study concluded that the quality of service and price were significant influence consumer purchasing decisions on Syaqia Pesta Perawang Siak Regency.
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