Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Pada Baso Aci Wak Acan Di Pekanbaru
Total View This Week12

Institusion

Universitas Islam Riau

Author

Zahari, Hanif Mustofa

Subject

H Social Sciences (General) 

Datestamp

2022-02-24 10:23:36 

Abstract :
The research conducted by the author aims to see the effect of product quality on Baso Aci Wak Acan Pekanbaru. This study also aims to determine the dimensions of product quality that affect purchasing decisions. Sampling using incidental sampling method is a technique based on chance. The data in this study were obtained through a questionnaire sample taken by 50 people. Types and sources of data used are primary data and secondary data. The data analysis technique used the test and the coefficient of determination and the data analysis used the SPSS v.25 application. The results of data analysis showed that the quality of the product partially influenced the purchasing decision of the baso aci wak acan. Based on the results of the coefficient of determination, it shows that product quality on purchasing decisions has an effect of 59.2% and is included in a good category. 

File :
Hanif Mustofa Zahari.pdf