Analisis Kepuasan Nasabah Terhadap Pelayanan Di PT. Pegadaian (Persero) Cabang Syariah Kota Pekanbaru
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Institusion
Universitas Islam Riau
Author
Alsha, Desy Lidya
Subject
BP Islam. Bahaism. Theosophy, etc
Datestamp
2022-04-01 08:28:07
Abstract :
A company is required to provide services that satisfy customers and to create innovative services that are acceptable to customers so that the company will be able to compete with other companies. The measurement of customer satisfaction with sharia pawning services needs to be conducted to identify and plan better strategies in the future as well as helping the company to improve service quality in order to meet consumer wants and needs and to minimize problems that may arise in the future. In this case, the researcher is interested in conducting a study at Pegadaian Ltd of Ahmad Yani Sharia Branch and Pegadaian Ltd of Soebrantas Sharia Branch in Pekanbaru City. The problem formulation of this study: how is the level of customer satisfaction with the services at Sharia Branches of Pegadaian Ltd in Pekanbaru City. The aim of this study is to investigate the level of customer satisfaction with the services at Sharia Branches of Pegadaian Ltd in Pekanbaru City. The type of this study is field research. The method of this study is survey research. The population in this study consists of 18,970 customers of Sharia Branches of Pegadaian Ltd in Pekanbaru City, and the sample taken is 99 costumers. The sampling technique used is proportianate startified random sampling. Data sources are primary data and secondary data. Data collection techniques used are questionnaires and documentation. Data analysis technique used is frequency distribution. The results of this study show that the customers are satisfied with the services at Sharia Branches of Pegadaian Ltd in Pekanbaru City, especially on the aspect of employee friendliness in providing services and the aspect of efficiency and speed in completing transactions.
A company is required to provide services that satisfy customers and to create innovative services that are acceptable to customers so that the company will be able to compete with other companies. The measurement of customer satisfaction with sharia pawning services needs to be conducted to identify and plan better strategies in the future as well as helping the company to improve service quality in order to meet consumer wants and needs and to minimize problems that may arise in the future. In this case, the researcher is interested in conducting a study at Pegadaian Ltd of Ahmad Yani Sharia Branch and Pegadaian Ltd of Soebrantas Sharia Branch in Pekanbaru City. The problem formulation of this study: how is the level of customer satisfaction with the services at Sharia Branches of Pegadaian Ltd in Pekanbaru City. The aim of this study is to investigate the level of customer satisfaction with the services at Sharia Branches of Pegadaian Ltd in Pekanbaru City. The type of this study is field research. The method of this study is survey research. The population in this study consists of 18,970 customers of Sharia Branches of Pegadaian Ltd in Pekanbaru City, and the sample taken is 99 costumers. The sampling technique used is proportianate startified random sampling. Data sources are primary data and secondary data. Data collection techniques used are questionnaires and documentation. Data analysis technique used is frequency distribution. The results of this study show that the customers are satisfied with the services at Sharia Branches of Pegadaian Ltd in Pekanbaru City, especially on the aspect of employee friendliness in providing services and the aspect of efficiency and speed in completing transactions.
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