Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Produk Di Labs Barbershop
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Institusion
Universitas Islam Riau
Author
Al- Rasyid, Wildan
Subject
HD28 Management. Industrial Management
Datestamp
2022-04-05 10:21:32
Abstract :
The purpose of this study was to determine and analyze the effect of consumer behavior on product purchasing decisions at Labs Barbershop. The population in this study were 100 respondents. The sampling technique used probability sampling with accidental sampling method, the sample was used as many as 100 respondents. The research data were obtained from questionnaires (primary), literature study and interviews. The analysis technique uses instrument test, simple linear regression, determination test (R2), correlation test and t test (partial). The results showed that consumer behavior had a positive and significant effect on purchasing decisions at Labs Barbershop with t count (8.942> 1.984). While the results of the coefficient of determination (R2) obtained a value 44.9% and the remaining 55.1% is influenced by other variables which are not discussed further in this study.
The purpose of this study was to determine and analyze the effect of consumer behavior on product purchasing decisions at Labs Barbershop. The population in this study were 100 respondents. The sampling technique used probability sampling with accidental sampling method, the sample was used as many as 100 respondents. The research data were obtained from questionnaires (primary), literature study and interviews. The analysis technique uses instrument test, simple linear regression, determination test (R2), correlation test and t test (partial). The results showed that consumer behavior had a positive and significant effect on purchasing decisions at Labs Barbershop with t count (8.942> 1.984). While the results of the coefficient of determination (R2) obtained a value 44.9% and the remaining 55.1% is influenced by other variables which are not discussed further in this study.
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