Abstract :
This research aims to determine the implementation of Sapta Pesona in Batu Pinagut
Beach Tourism Attraction, North Sulawesi. The method is descriptive qualitative. Data
collection was carried out through observation, interview and documentation to 15
informants. The results indicate that the 7 elements of Sapta Pesona in Batu Pinagut
Beach have been implemented, namely safe, there has been collaboration with
security but it is not optimal, order is orderly but discipline needs to be improved,
cleanliness is quite good, Batu Pinagut Beach is cool because of the trees, natural
beauty, friendly people who are friendly to tourists and memories in the from of local
products that are not yet available. So it is concluded that the 7 elements of Sapta
Pesona have been implemented but not optimally.