HUBUNGAN BODY IMAGE DENGAN IMPULSIVE BUYING PENGGUNA PRODUK KECANTIKAN PADA MAHASISWI KEPERAWATAN UNIVERSITAS MUHAMMADIYAH GORONTALO
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Institusion
Universitas Muhammadiyah Gorontalo
Author
Musa, Nur Fadilah
Subject
BF Psychology
Datestamp
2024-12-06 05:13:18
Abstract :
This study aimed to access the levels of body image and impulsive buying, as well as to investigate the Relationship between Body Image and Impulsive Buying of Beauty Product Users in Nursing Students at Universitas Muhammadiyah Gorontalo. The research employed a quantitative correlational method using Pearson?s product ? moment correlation. The sample consisted of 100 respondents selected through purposive sampling. The findings indicated that the overall level of body image revealed that 79 students, accounting for 79%, fell into the moderate category. In contrast, the level of impulsive buying showed that 84 student, representing 84%, also fell into the moderate category. The correlation between body image and impulsive buying yielded a correlation coefficient of r = -0.380 with p-value of 0.000. The negative sign of the correlation coefficient indicates that the variables have a negative (inverse) relationship with body image (Y). Thus, a lowe body image is associated with higher impulsive buying.
This study aimed to access the levels of body image and impulsive buying, as well as to investigate the Relationship between Body Image and Impulsive Buying of Beauty Product Users in Nursing Students at Universitas Muhammadiyah Gorontalo. The research employed a quantitative correlational method using Pearson?s product ? moment correlation. The sample consisted of 100 respondents selected through purposive sampling. The findings indicated that the overall level of body image revealed that 79 students, accounting for 79%, fell into the moderate category. In contrast, the level of impulsive buying showed that 84 student, representing 84%, also fell into the moderate category. The correlation between body image and impulsive buying yielded a correlation coefficient of r = -0.380 with p-value of 0.000. The negative sign of the correlation coefficient indicates that the variables have a negative (inverse) relationship with body image (Y). Thus, a lowe body image is associated with higher impulsive buying.
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