Analisis penggunaan social media influencer untuk meningkatkan brand awareness (studi pada pengguna instagram di kota palopo)
Total View This Week0
Total View This Week0
Institusion
Universitas Muhammadiyah Palopo
Author
Sukur, Nadila
Subject
HB Economic Theory
Datestamp
2020-11-17 02:06:12
Abstract :
This study aims to determine whether social media influencers have an effect on brand awareness (a study on Instagram users in the city of Palopo). This study uses secondary data which is taken using literature and distributing questionnaires to 100 Instagram users in the city of Palopo. Data analysis in this study uses simple regression analysis, where the results of this study show that social media influencers have a positive and significant effect on brand awareness. This is evidenced by the value of tcount> ttable, namely 8,426> 1,660 and a significant value of 0,000 < 0.05. This shows that social media influencer users can increase brand awareness. Keywords: Social Media influencers and brand awareness.
This study aims to determine whether social media influencers have an effect on brand awareness (a study on Instagram users in the city of Palopo). This study uses secondary data which is taken using literature and distributing questionnaires to 100 Instagram users in the city of Palopo. Data analysis in this study uses simple regression analysis, where the results of this study show that social media influencers have a positive and significant effect on brand awareness. This is evidenced by the value of tcount> ttable, namely 8,426> 1,660 and a significant value of 0,000 < 0.05. This shows that social media influencer users can increase brand awareness. Keywords: Social Media influencers and brand awareness.
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
