PENGARUH KUALITAS PRODUK DAN SUASANA TOKO TERHADAP
KEPUASAN KONSUMEN DENGAN KEPERCAYAAN KONSUMEN
SEBAGAI VARIABEL INTERVENING PADA TOKO AKSESORIS
BINTANG SEMBILAN DI SITUBONDO
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Institusion
Universitas Abdurachman Saleh
Author
arifandi, -
Ediyanto, -
Yudha, Praja
Ediyanto, -
Yudha, Praja
Subject
HF Commerce
Datestamp
2023-11-29 06:16:52
Abstract :
Marketing is one of the main activities that needs to be carried out by a company, be it a goods or service company, in an effort to maintain the viability of its business. The purpose of this study was to analyze and test the effect of product quality and store atmosphere on consumer confidence with consumer satisfaction as an intervening variable at the Bintang Sembilan accessories store in Situbondo. The population in this study are consumers of the Bintang Sembilan Accessories Store in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM).
Marketing is one of the main activities that needs to be carried out by a company, be it a goods or service company, in an effort to maintain the viability of its business. The purpose of this study was to analyze and test the effect of product quality and store atmosphere on consumer confidence with consumer satisfaction as an intervening variable at the Bintang Sembilan accessories store in Situbondo. The population in this study are consumers of the Bintang Sembilan Accessories Store in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM).
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