PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP
MINAT BELI BERAS LOKAL
(Study pada CV. Karya Mandiri Pangan di Kabupaten Jombang)
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Institusion
Universitas Darul ulum
Author
Arsyad Rizal Shorahaki, Arsyad
Subject
HG Finance
Datestamp
2021-10-09 23:16:25
Abstract :
Arsyad Rizal Shorahaki, 2021: Faculty of Economics Management Study Program at 'Darul Ulum University Jombang, 28 June 1997. EFFECT OF PRICE AND PRODUCT QUALITY ON INTEREST TO BUY LOCAL RICE (Study on CV. Karya Mandiri Pangan in Jombang Regency). Chief Advisor Rubait Dasururi, SE., M. Si. Supervisory Commission H. Machin, SE., M.Sc. his study aims to determine the effect of price and product quality on interest in buying local rice (Study on CV. Karya Mandiri Pangan in Jombang Regency). The population in this study are consumers at CV stores. Karya Mandiri Pangan, with a sample of 61 respondents calculated using the slovin formula. For data analysis used in this study is multiple linear regression analysis using IBM SPSS version 25. The results of this study indicate that partially, simultaneously, price and product quality have a significant positive effect on buying interest in local rice at CV Karya Mandiri Pangan. Price is the most dominant variable in this study. Keywords: Price, Product Quality, Buying Interes
Arsyad Rizal Shorahaki, 2021: Faculty of Economics Management Study Program at 'Darul Ulum University Jombang, 28 June 1997. EFFECT OF PRICE AND PRODUCT QUALITY ON INTEREST TO BUY LOCAL RICE (Study on CV. Karya Mandiri Pangan in Jombang Regency). Chief Advisor Rubait Dasururi, SE., M. Si. Supervisory Commission H. Machin, SE., M.Sc. his study aims to determine the effect of price and product quality on interest in buying local rice (Study on CV. Karya Mandiri Pangan in Jombang Regency). The population in this study are consumers at CV stores. Karya Mandiri Pangan, with a sample of 61 respondents calculated using the slovin formula. For data analysis used in this study is multiple linear regression analysis using IBM SPSS version 25. The results of this study indicate that partially, simultaneously, price and product quality have a significant positive effect on buying interest in local rice at CV Karya Mandiri Pangan. Price is the most dominant variable in this study. Keywords: Price, Product Quality, Buying Interes
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