Influence Of Marketing In Increasing Turnover Sales Of Newspapers Post Pandemic Covid - 19
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Institusion
Universitas Darul ulum
Author
Putri Adinia, Siti Kusdinati
Subject
H Social Sciences (General)
Datestamp
2022-09-13 10:56:00
Abstract :
This research is entitled "The Effect of Marketing Strategy in Increasing Newspaper Sales Turnover After the Covid-19 Pandemic". The type of research used is quantitative, sampling using questionnaires or questionnaires with a size of 20 respondents and the data management techniques used are as follows: validity and reliability tests, classical assumption tests, multiple linear regression, hypothesis testing (F test and t test) . The purpose of this study is 1. To find out how the influence of marketing strategies in increasing newspaper sales turnover partially after the COVID-19 pandemic is partially. 2. To find out how the influence of marketing strategies in increasing newspaper sales turnover after the COVID-19 pandemic simultaneously. 3. To find out which variable has the most dominant influence on newspaper sales turnover. From the analysis, it is known that the F test results (simultaneously) show that there is a joint influence on product, price, promotion, place on newspaper sales turnover at PT Intermedia Pres (Jawa Pos Radar Jombang). The results of processing SPSS version 25.0 by obtaining results of 0.000 this value is less than 0.05, it can be concluded that the variables of product, price, promotion, place have a significant effect simultaneously (together) on sales turnover. The results of the t-test (partial) carried out on the second hypothesis can be concluded that the product, price, promotion, place variables affect the turnover of newspaper sales, from the results of SPSS version 25.0 obtained T-count > T-table and sig value <0.5 these results it can be concluded that the variables of product, price, promotion, place have a partial effect on newspaper sales turnover. Judging from the results of the t test (partial) can show the results of the study that the more dominant variable influencing is promotion which shows the highest value of 11.251 and the value of a sig, (0.000 <0.5). From these results it can be concluded that the promotion variable is more dominant in influencing newspaper sales turnover. Keywords: Product, Price, Promotion, Place, Sales Turnover
This research is entitled "The Effect of Marketing Strategy in Increasing Newspaper Sales Turnover After the Covid-19 Pandemic". The type of research used is quantitative, sampling using questionnaires or questionnaires with a size of 20 respondents and the data management techniques used are as follows: validity and reliability tests, classical assumption tests, multiple linear regression, hypothesis testing (F test and t test) . The purpose of this study is 1. To find out how the influence of marketing strategies in increasing newspaper sales turnover partially after the COVID-19 pandemic is partially. 2. To find out how the influence of marketing strategies in increasing newspaper sales turnover after the COVID-19 pandemic simultaneously. 3. To find out which variable has the most dominant influence on newspaper sales turnover. From the analysis, it is known that the F test results (simultaneously) show that there is a joint influence on product, price, promotion, place on newspaper sales turnover at PT Intermedia Pres (Jawa Pos Radar Jombang). The results of processing SPSS version 25.0 by obtaining results of 0.000 this value is less than 0.05, it can be concluded that the variables of product, price, promotion, place have a significant effect simultaneously (together) on sales turnover. The results of the t-test (partial) carried out on the second hypothesis can be concluded that the product, price, promotion, place variables affect the turnover of newspaper sales, from the results of SPSS version 25.0 obtained T-count > T-table and sig value <0.5 these results it can be concluded that the variables of product, price, promotion, place have a partial effect on newspaper sales turnover. Judging from the results of the t test (partial) can show the results of the study that the more dominant variable influencing is promotion which shows the highest value of 11.251 and the value of a sig, (0.000 <0.5). From these results it can be concluded that the promotion variable is more dominant in influencing newspaper sales turnover. Keywords: Product, Price, Promotion, Place, Sales Turnover
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