Interpretasi Konsumen Terhadap Harga, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian
Total View This Week0
Total View This Week0
Institusion
Universitas Darul ulum
Author
Fauziyah, Ririn
Subject
HA Statistics
Datestamp
2022-09-25 04:36:27
Abstract :
This research is motivated by a shift in economic growth that is increasingly modern and shopping behavior in Indonesia. Shifting shopping habits that used to shop at traditional markets to modern markets. So that retail companies in Indonesia must be able to make strategies to attract consumers to decide to make a purchase such as price, promotion and quality of service. This research is a quantitative research with data collection techniques, namely by questionnaires with consumers. The population of this research is all consumers who make transactions at Alfamidi Adityawarman Jombang. The sample used in this study were 99 respondents. To test the instrument using data quality test and classical assumption test. While the data analysis using multiple linear regression analysis and testing with SPSS windows software version 22.0. The conclusion of this study shows that the variables of price, promotion and service quality partially have a significant effect on purchasing decisions. Simultaneously, all variables have a significant effect of 60.8% and those influenced by other variables outside this study are 39.2%. Based on the statistical value of the promotion variable of 5.311 and it can be concluded that the promotion variable has a dominant effect on the purchasing decision variable.
This research is motivated by a shift in economic growth that is increasingly modern and shopping behavior in Indonesia. Shifting shopping habits that used to shop at traditional markets to modern markets. So that retail companies in Indonesia must be able to make strategies to attract consumers to decide to make a purchase such as price, promotion and quality of service. This research is a quantitative research with data collection techniques, namely by questionnaires with consumers. The population of this research is all consumers who make transactions at Alfamidi Adityawarman Jombang. The sample used in this study were 99 respondents. To test the instrument using data quality test and classical assumption test. While the data analysis using multiple linear regression analysis and testing with SPSS windows software version 22.0. The conclusion of this study shows that the variables of price, promotion and service quality partially have a significant effect on purchasing decisions. Simultaneously, all variables have a significant effect of 60.8% and those influenced by other variables outside this study are 39.2%. Based on the statistical value of the promotion variable of 5.311 and it can be concluded that the promotion variable has a dominant effect on the purchasing decision variable.
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
